You wrote the book. Now you’re expected to market it like a publisher.
Without the budget of one.
For self-published authors whose book is already out — and whose marketing so far hasn’t worked.
A lot of that budget goes toward things that don’t compound.
Book fairs, press releases, media placements — these get sold to first-time authors as “real” marketing because they look like what traditional publishers do. Most of the time, they’re a few thousand dollars for a one-off moment of exposure, gone the day after.
Book Fairs
A booth and travel costs, for foot traffic that rarely matches your actual readers
PR firms
A retainer for pitches, with no guarantee anything gets picked up
Media placements
A short spike in visibility that fades within days and builds nothing you keep
You’ve probably already read the playbook.
Build an email list. Send ARCs. Post on BookTok. Run some ads. It’s all out there, free, in a hundred blog posts — including the one we’d write.
So here’s the honest difference: we’re not sitting on secret knowledge. What we bring is knowing what to fix first, doing the tactics in the order that actually compounds, and staying consistent for the months it takes — instead of trying everything at once for two weeks and burning out.
Most campaigns fail before a single ad runs.
Authors read “run Amazon ads” and start spending — on a cover that doesn’t signal the genre, a blurb that undersells the book, or categories and keywords that put it in front of the wrong readers. Ad spend on a broken product page just buys you data on how well it doesn’t convert.
We look at the page before we look at the budget
Where we start: a review, not a guess.
Your book
Genre, positioning, and how it reads against comp titles readers already buy
Your cover & blurb
Whether they signal the right genre and hook the right reader in three seconds
Categories & keywords
Whether retailers are even showing your book to the people who’d buy it
Past marketing
What you’ve already tried, what worked, and what to stop spending on
The order that actually compounds.
01
Fix the product page
Cover, blurb, categories, keywords — the things that decide whether a reader who finds your book actually buys it.
02
Start the list you don’t have yet
It’s not too late. A specific reader magnet — a bonus chapter or prequel, not “sign up for updates” — still converts far better than a generic one, and it pays off on this book and every one after it.
03
Build an ongoing review base
If launch reviews were thin, that’s fixable. We recruit genre readers on a rolling basis — gifting copies in exchange for honest reviews — to keep growing social proof long after release day.
04
Show up consistently, yourself
Regular short-form video and posts on the platforms your genre’s readers actually use — Bookstagram, BookTok — building your own audience, not renting someone else’s.
05
Borrow trust through micro-influencers
Outreach to smaller, genre-specific creators, chosen for how engaged their followers are, not how many they have.
06
Spend ads on the list, not just the sale
Paid ads pointed at growing your email list tend to outlast ads pointed only at a single sale — that reader is there for every future book.
How we work.
We run this for you. After the review, we build the plan around your book and your budget, then handle the work — the reader magnet, the ARC and review outreach, the content calendar, the influencer emails, the ad spend, your newsletter, and the day-to-day admin that comes with all of it — so the six steps actually happen in order, every week, instead of competing with everything else on your plate.
You stay in the loop on what’s working and what we’re changing. You just don’t have to be the only one running it.
Tell us about your book.
No pressure, just an honest read on where you stand.